Unveiled in London, the home city of Artistic Director Kim Jones, the Dior Men Fall 2022 collection is inspired by the rebellious innovation and iconoclasm of the Beat Generation. This literary and social movement came to prominence in the United States in the 1950s, and the original draft of the seminal novel 'On The Road', famously written by founding member Jack Kerouac on a 36-meter-long roll of paper, was reborn as the show runway. The group's jolting of literary convention echoes Monsieur Dior's own seismic impact on the established fashion order. The collection represents a fusion of the finesse of a Paris couture house with the casual ease of mid-century American menswear, combining traditional techniques with forward-looking innovation, mixing techno fabrics with hand-painting and embroidery.